1. Customers are one-and-done
Does your venue find it easy to get guests in the door, but struggles to get them returning? Time to take a look at how your guest experience is unfolding and identify the barriers preventing them from coming back. These barriers can be anything that takes too much time or effort, or makes the exchange of money from the customer to your venue more difficult than it needs to be – say a difficult-to-navigate menu, a confusing ordering system, or the inability to split bills or pay them easily.
Post-COVID, customers are placing high value on the ability to make a reservation, order, pay and review from their mobile device – and as a bonus, doing all this digitally frees up your staff to provide a better service to the customer while they’re actually in your venue. It’s this seamless experience that keeps customers coming back, giving you high online ratings, and recommending your venue to their friends and family.
There are additional bonuses to offering digital menu services that can boost your customers experience from “okay” to “exemplary”. In-venue ordering lets guests view dishes, apply dietary preferences (like filtering for vegan or vegetarian dishes), kibosh ingredients they don’t like, and provide feedback right from their table. Meanwhile, venues can upsell, cross-sell, promote and pair their existing menu items for additional revenue – and when it’s all over? Guests can easily split the bill, pay and tip their server for providing the most seamless visit possible.