In the hospitality game, the kitchen is always a hive of activity – especially during peak times like public holidays and Sundays. But with the surge in demand also comes an increase to the cost of doing business. Think rising staff wages and overhead costs.
This is where Doshii’s Menu Manager Surge Pricing feature comes in.
What is Surge Pricing?
Doshii’s Surge Pricing feature lets you effortlessly change the prices of your online menu items between 10-50%. This set percentage can be applied across all your supported delivery app menus including any of your virtual brands.
You can also choose to limit it to a specific delivery partner.
Supported apps
Why Surge Pricing helps keep our hospitality industry cooking
It’s simple.
When demand goes up – especially on public holidays and Sundays – operational costs tend to shoot up too. And with the need for more staff at higher award rates, implementing our Menu Manager Surge Pricing feature offers you a practical solution for offsetting increased costs and managing margins without compromising on service quality.
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At the end of the day, there’s no point opening your doors at peak times if the expense of doing so exceeds your end-of-day takings.
4 Key benefits of Doshii’s Surge Pricing
1. Effortless price adjustments for busy periods
Adjusting your menu prices during crucial times is as easy as pie with Doshii.
Forget about scrambling to adjust every single item across various apps. Instead, set your percentage and update all delivery partners or choose the individual delivery partners you want it applied to.
2. Potential to maximise profitability
By harnessing Surge Pricing, you can:
- Offset the costs that come with higher staff rates on public holidays and Sundays
- More easily manage your margins during peak periods
- Continue offering the level of service your customers know and love
3. Tailored pricing strategies
Surge Pricing gives you the power to decide how and when to implement price increases. Want to adjust prices across all menu partners? Easy. Only want to do it to one or two of them? Not a problem.
Here are a couple of examples of what you can do:
All App Partner Menus: This approach grabs every delivery channel and ensures you’re not missing out on orders.
Single App Partner Menu: If one app is your bread and butter on a Sunday, target your price increase for that platform, allowing you to fine-tune your margins.
Custom Surge Pricing by App: Set different percentage increases across multiple apps to match demand and maximise margins where it matters most.
4. Stay ahead of operational challenges
Rising staff costs can put pressure on your margins — that’s not good for anyone’s business.
Doshii’s Surge Pricing helps to make sure you’re prepared for the next flurry of orders.
Surge Pricing a staple on your table
Don’t let the next surge of online orders eat into your hard-earned dollars. Prepare. Prepare. Prepare!
Hungry for more info about how you can save time and money by managing your delivery app menus with Doshii? Check out our Menu Manager page to discover how it all works and what apps we connect with, or request a demo today!
And as always, if you need a hand, don’t hesitate to reach out to Doshii’s friendly Aussie-based Customer Success Team – they’re always happy to help!