The Dish

How App Integration is Changing the Hospitality Industry

Back-of-House
3 min read
A lot has changed in the last decade when it comes to technology – and like most industries, hospitality is embracing the digital trends that are changing all our lives for the better. Amongst the many tech innovations streamlining hospo processes, digital ordering is revolutionising the restaurant experience for customers.

What do customers expect? Smooth, streamlined service

A lot has changed in the last decade when it comes to technology – and like most industries, hospitality is embracing the digital trends that are changing all our lives for the better. Amongst the many tech innovations streamlining hospo processes, digital ordering is revolutionising the restaurant experience for customers.

It’s great for venues too. Order-processing, integration between the point-of-sale (POS) and kitchen, bar and service areas can be streamlined for improved operational flow and less running and double-handling of orders. Management can better understand real-time customer insights and more easily control their inventory and staff. Think less time reacting to crises and more time proactively tackling their venue’s needs.

This smoother, speedier and more convenient experience is what more customers are expecting from their venues – and luckily for venue management, there’s an app for every step of the process.

From menu management to staff onboarding – there’s an app for that.

There’s now an app for all aspects of running a hospitality venue from the moment staff clock in to the moment you cash out for the night – and everything in between!

See how your staff are going

Forget staff signing in for a shift with paper and a pen! It can now all be done via a tablet or smartphone app, with notifications sent automatically to management if a staff member fails to arrive on-shift or if tracking trends reveal an oversupply of staff on hand.

Decisions can now be made ahead of time, ensuring staff have ample notice if they’re no longer needed, reducing travel time and headache for them and overhead costs for venue management – a win-win for all parties involved.

Streamline the customer experience

Meanwhile, payment from customers can now be sent directly from digital wallets to a venue’s POS at the swipe of a smartphone, leaving venue staff free to provide outstanding service without having to process checks. No need for staff to take calls about reservations either – customers can now book online with the ability to check for table availability and choose whether to dine in or take-away.

Dealing with delivery partners

Apps also make it a cinch to handle your delivery partners – no more laborious reconciling at the end of each month. Plus, with the data generated via AI and the venue’s own POS, owners can decide which food delivery providers provide the most value and revenue and trim the fat by prioritising these partners.

Keep venues coming back with loyalty rewards

Once customers experience your slick, streamlined service, they’ll no doubt be back for more! Returning customers should always be rewarded and digital loyalty programs are a fantastic way to do just that.

They’re also an excellent and cost-effective way to run promotions and retarget former patrons whenever they’re in the area. Digital gift cards are another great addition – they ensure returning customers can promote your venue to their friends and families and they can be seamlessly redeemed in-venue.

How can Doshii help?

With Doshii’s curated marketplace of apps and POS systems, running your hospitality business is easy as pie. With no need for additional hardware or training and completely streamlined integration between a venue’s apps and POS, it’s a simple solution that can yield incredible results for your venue.

Use Doshii to seamlessly and securely connect your apps to your venues’ POS, leaving you and your staff free to focus on feeding hungry customers.

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