Before you start tweaking prices across your menu to account for weekend and public holiday labour costs and penalty rates, we at Doshii always recommend having a clear plan..
Implementing a solid pricing strategy ensures your customers feel they’re getting value while your business remains profitable.
Here are 4 practical ways to approach your weekend and public holiday pricing:
- Apply a flat percentage surcharge: Keeping things simple is often the best approach. Applying a flat 10% or 15% increase across your entire delivery menu is the easiest way to cover your increased labour costs. It keeps things clean, consistent and easy for customers to understand.
- Target high-margin items: If you don’t want to raise prices across the board, consider bumping up the cost of premium items or popular combos. Customers are generally less sensitive to small price changes on larger family packs or premium dishes.
- Temporarily pause low-margin items: Public holidays are all about volume and efficiency. If you have dishes that are incredibly time-consuming to prepare or have razor-thin margins, consider removing them from your delivery menu entirely for the weekend. Focus your kitchen on dishes that are fast to make and highly profitable.
- Be transparent: Honesty goes a long way with hungry locals. If a platform allows you to add a brief note about public holiday/weekend pricing in your venue description, use it. Customers appreciate transparency and are much more likely to support a local business when they understand the reasoning behind a surcharge.
Work smarter and protect your margins with Doshii’s Sales Boost
Once you’re happy with your pricing strategy look at utilising Doshii’s Boost recommendations. They are designed to help venues protect margins and automatically adjust pricing across delivery apps.
Once you have your pricing strategy you can set the pricing rules from one central place. Forget about late night tablet updating sessions, manually rolling back prices or just generally making a meal of your menu.
It’s your very own automated system that works its magic in the background, so you stay profitable (and a lot happier).
All the ways you can Boost
If you’re feeling Boost is just what you’re looking for, check out the different types we have on offer.
Take back your time and protect your profits
By automating your pricing strategy, you can ensure your venue remains profitable during expensive trading periods. You will help to reduce the risk of manual errors, eliminate the stress of double-handling and get back to doing what you do best, which is serving up incredible food to your local community.
Trusted by 4,000+ Australian venues, Doshii’s connected platform is built to make hospo life easier. Want to see exactly how much admin time and money you could save by streamlining your delivery apps and automating your pricing? Try our free Savings Calculator today and discover how a smarter setup can transform your business.