Picture this. It’s a bustling long weekend. The sun is shining, your venue is packed and your delivery tablets are pinging non-stop.
It’s a dream scenario. Then suddenly…
You realise you haven’t updated your delivery menu prices to factor in additional labour costs and supplier delivery surcharges. Now those penalty rates are eating into your margins and what was the public holiday is now your very own personal nightmare.
Now you’re wondering how you’ll manage to quickly adjust the price of everything from the chicken schnitzels to the Acai bowls across all your tablets and delivery platforms like Uber Eats and DoorDash *exhales*.
Don’t freak out. We got you. Keep reading.
The true cost of trading on a public holiday shouldn’t cost you.
We know Aussie hospitality runs on tight margins at the best of times. So when it comes to public holidays, you need to make sure your costs adjust accordingly.
But the problem isn’t whether you should adjust your prices – most venue owners agree that a surcharge is necessary. The real issue is how to actually implement these changes across multiple delivery platforms without causing a massive disruption to your operations.
Why manual menu updates are a recipe for disaster
If you’re currently managing your delivery apps manually, you know exactly how painful this process is. It’s typically a late-on-a-Friday-night job before a long weekend. You’re almost always exhausted from a massive dinner service. But before you can lock up and go home, you have to log into three different delivery portals to manually update the price of every single menu item.
This kind of double-handling is a massive drain on your time and sanity. It also opens the door to the possibility of manual errors.
Then comes the hangover of the manual update.
The post-weekend/post-public holiday rolls around and you forget to change the prices back to your standard rates. Suddenly, your mid-week delivery orders drop off a cliff because your menu is still carrying weekend surcharge prices.
It’s an incredibly stressful way to run a venue.
Work smarter and protect your margins with Doshii’s One-off Public Holiday Boost
What if you could set your weekend and holiday pricing rules once and not have to think about them again?
No late night tablet sessions and no forgotten price rollbacks. Well that’s EXACTLY what we built Boost to do.
Boost is designed to help venues protect margins and automatically adjust pricing across delivery apps.
Now instead of logging into multiple tablets to manually update prices, you can use Boost as a one-off or choose Sunday Boost to set dynamic pricing rules from one central place.
Want to add a 15% surcharge for public holidays? Easy. Need to bump up weekend prices to cover penalty rates? Done.
Boost connects seamlessly with your delivery platforms. It automatically applies your pricing rules when you need them and reverts to your standard prices the moment the period is over.
There’s no manual re-entry and no double-handling. It’s just a butter-y smooth, automated system that works quietly in the background, ensuring your delivery operations stay profitable while you focus on running a great service.
Keep your delivery menu in top shape for the public holidays
If you’re expecting a massive influx of delivery orders over a long weekend, you’ll want to make sure your menu is actually converting browsers into buyers. A well-priced menu will not help your margins if customers find it too confusing to navigate.
Take five minutes before the weekend to review your item descriptions and photos. Are your modifiers clear? Is it easy for a customer to add extra sauce or remove an ingredient?
A well-structured menu reduces friction and makes it easier for customers to hit that order button.
If you’re unsure how your current setup performs, you can always run it through our free Menu Temp Check tool. It scores your delivery menu on structure, clarity and conversion, giving you actionable tips to improve your digital storefront before the holiday rush hits.
Like what you’re reading? Check out a few pricing strategies you can implement with Boost, courtesy of our experts here.