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<p><em>13 Oct 2021.<br />
Originally published by Mi3. </em><em>By Brendan Coyne &#8211; Editor</em></p>
<p><strong>What you need to know:</strong></p>
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<li>CommBank’s ventures unit is investing in diverse next-gen business that can plug into its app and be used by 15 million business and retail customers.</li>
<li>The investments are diverse, from energy to online retail and a direct-to-consumer 10-20 minute mortgage service.</li>
<li>X15’s MD Toby Norton-Smith says CommBank needs to provide more than banking products; more integrated services creates better “customer stickiness”.</li>
<li>Per Norton-Smith: “In an increasingly digitised and competitive banking environment, the competitive set is not just the other banks, it’s global tech.”</li>
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<div id="attachment_2728" style="width: 1210px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-2728" loading="lazy" class="wp-image-2728 size-full" src="https://media.doshii.com/wp-content/uploads/2021/10/27194540/Justin-Toby.jpeg" alt="" width="1200" height="627" /><p id="caption-attachment-2728" class="wp-caption-text">Toby Norton-Smith (L) and Justin O&#8217;Donnell (R). &#8220;A banking app is a great environment to introduce new services to customers in a way that is entirely permissioned by them,&#8221; says Norton-Smith.</p></div>
<p><strong>Long view</strong></p>
<p>Launched to channel CommBank&#8217;s billion dollar tech funding envelope in early 2020, X15 has since built, acquired or invested in nine tech ventures – from retail marketplaces, energy retail, property management through to fintechs and venue management platforms – and there’s more to follow in the near future. “We’re just getting started,” Managing Director Toby Norton-Smith told Mi3.</p>
<p>X15’s mission is to scale “exceptional next generation services and then plug them into CommBank,” provided that makes sense for both the venture and the bank’s 15 million consumer and business customers, said Norton-Smith.</p>
<p>“Banks are trusted centres where people store a lot of their sensitive data, permissions and authentication. A banking app is a great environment to introduce new services to customers in a way that is entirely permissioned by them,” added Norton-Smith.</p>
<p>“And with many of our ventures, where customers grant permission, [we can] set them up quite easily within the app by authenticating and transferring relevant data like their email address or phone number across. That is the opportunity we are exploring.”</p>
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<p><strong>Buying blocks</strong></p>
<p>CommBank is spending significant sums to bring that opportunity to fruition. Earlier this year it invested $50m to take stakes in retail marketplace Little Birdie and energy supplier Amber Energy.</p>
<p>The ventures unit has also built or invested in the likes of Home-In, a residential property buying tool, and Credit Savvy, designed to give user free access to their credit information, both of which complement <a href="https://www.mi-3.com.au/27-09-2021/Commbank-makes-next-tech-investment-different-prepares-unloans-launch">:Different, a property management platform Commbank invested in last month</a>.</p>
<p><span lang="EN-US" xml:lang="EN-US">Those ventures sit alongside Vonto (a SaaS management platform for business owners that integrates </span>e commerce providers, Google ad words, Instagram etc.), Backr (a step-by-step guide to starting a business) and <a href="https://www.mi-3.com.au/02-02-2021/banking-billions-konrad-spilvas-shadowboxer-scores-direct-line-cba-venture-division"><strong>venue management platform Doshii</strong></a>.</p>
<p>Next up, X15 is <a href="https://www.unloan.com.au/"><strong>planning to launch Unloan</strong></a>, a cloud-based <a href="https://www.smh.com.au/business/banking-and-finance/cba-takes-on-fintech-threat-with-10-to-20-minute-mortgage-20210813-p58iiu.html"><strong>10-20 minute direct-to-consumer mortgage service</strong></a> which will crunch customer data to provide loans under $3m for customers with higher amounts of equity.</p>
<p>“We&#8217;ve built an API which connects ventures that sit in our environment and that we can verify as safe, and [via that API] connect them through to customers in the CommBank app,” said Norton-Smith.</p>
<p>As CommBank builds out that ecosystem, it starts to look like a loyalty play.</p>
<p>“The end game – you framed it as a loyalty platform – is exactly that,” said Norton-Smith.</p>
<p>“CommBank is premised on predominantly serving banking products. But in an increasingly digitised and competitive banking environment, the competitive set is not just the other banks, it’s global tech.</p>
<p>“How do you create more value for customers? How do you create more ‘stickiness’ in your relationships by proving that the trust and the data that you share with us is being utilised for your benefit? That is exactly what global tech does pretty well … and we understand the value exchange in engaging with them,” he added.</p>
<p>“Increasingly with banking, it is not sufficient that you provide really good mortgage and lending products. If you are going to share your data with that institution, if you’re going to trust them with some very sensitive data, you should expect to be stitched into the other ‘best of the internet’ digital services.”</p>
<p>So while CommBank’s leadership has termed its approach an &#8220;integrated customer proposition&#8221; rather than a loyalty strategy, “that is the position,” said Norton-Smith. “But we’re just getting started, really, on that strategy.”</p>
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<p><strong>What’s next?</strong></p>
<p>X15’s stated intent at launch in early 2020 was to invest and scale 25 ventures within five years. Norton said the unit is on track to meet its target with further deals are in the offing, “a few of which will drop quite soon”. So where are the gaps? Norton-Smith flagged home services and e-commerce as immediate targets.</p>
<p>Within the former category, it’s latest investment, in property management platform :Different, provides a clue as to where X15 is headed.</p>
<p>“Home ownership and buying a home is synonymous with CommBank’s main business. There is always more that we can experiment with on making that big and emotional decision for people, not just in buying a new home and moving in, but then actually and owning and managing the home,” said Norton-Smith. “There’s tonnes of innovation still to come in how people can make owning, running and managing a home less stressful. So that’s one area.”</p>
<p>While the bank recently invested $30m in a pre-launch investment in retail platform Little Birdie – effectively putting the bank in competition with the likes of Amazon, Woolworths, Ebay and Kogan – Norton-Smith indicated that another chunk of X15’s $1bn funding envelope will be heading in that direction.</p>
<p>“There’s more than one solution shoppers are looking for in the e-commerce space, so I think you should expect to see more there.”</p>
<p>Shopping is “a very natural extension” added Norton-Smith.</p>
<p>“That is one of the challenges we have to ask ourselves: What are the things that when someone logs into the CommBank app they might expect or feel comfortable with permissioning from that environment? Shopping clearly is one, because often people check into their app to see what they have spent, what they can spend.”</p>
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<p><strong>Doshii: Shifting gear, scaling fast</strong></p>
<p>Norton-Smith said a third investment category is digital services for small business – with X15 simultaneously scaling its existing ventures within that category. One of which, hospitality management platform, Doshii, is notching up serious growth. International pilots are now underway and CEO Justin O’Donnell thinks the pandemic has concentrated the sector’s collective mind on efficiency while permanently shifting consumer habits.</p>
<p>He describes the SaaS platform as a “‘Maître D’ for a venue’s hospitality apps”, synchronising all the apps a venue might use across ordering, reservations and staff rostering – and linking them directly into its point of sale system (POS). That makes life easier for managers, and cuts costs from double handling of orders and manual errors, boosting profit.</p>
<p>Given the “brutal” impact of Covid, he said Doshii is now pushing at an open door – and platform sales have soared through the latest lockdowns as pubs and restaurants have used enforced downtime to get match fit and rebuild their finances.</p>
<p>When lockdowns kicked-in, the firm decided to waive fees for users until the year-end in a bid to get customers back on their feet while reopening under occupancy limitations – and attract more venues that may be struggling under the weight of technology they have had to adopt.</p>
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<p><strong>Tech integration: clearing venues&#8217; plates</strong></p>
<p>The challenge many operators face is that with the plethora of ordering apps – including ecommerce and delivery apps as well as in-venue – is that the costs of integrating disparate platforms can end up outweighing the benefits and the hassle factor becomes counterproductive.</p>
<p>As Mike Fraser, Creative &amp; Design partner at Shadowboxer (which is working with Doshii on brand and go to market strategy), puts it: “Put simply, Doshii clears a venue’s plate, and allows them to focus on doing what they do best.”</p>
<p>The approach appears to be working, despite minimal direct customer marketing to date.  O’Donnell told Mi3 the platform has instead focused on growing through partners, primarily ordering apps and POS providers.</p>
<p>In the last 12 months “we’ve gone from having nine POS [providers] on the network to 18 and from 39 apps to 55 apps on the platform,” said O’Donnell. “In December last year we had access to about 20 per cent of the hospitality market, we’re now sitting at about 55-60 per cent. By the year end we should have access to 70 per cent from a POS perspective.”</p>
<p>Meanwhile, it has moved up the food chain, signing big names including Hard Rock Café, Outback Steakhouse, Chiswick owner Solotel and Three Blue Ducks.</p>
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<p><strong>Secret sauce: sharper insights</strong></p>
<p>With partnerships filling out, the next phase of the plan is to give hospitality operators sharper tools to drive growth, with Doshii now recruiting a head of data science to build a “venue intelligence tool”, according to O’Donnell.</p>
<p>“It will be much more sophisticated than just ‘what does your spend look like?’. The insights venues want to understand is how far does a burger need to travel and what type of packaging is needed to keep that burger from going soggy. Because at the moment, the insights they are getting is ‘your most sold item is a burger’. But they don’t know whether that is in-venue or if it is now going to home,” said O’Donnell.</p>
<p>“So we want to provide tangible value – and work out how to start connecting those ecosystems of suppliers and ways of working. Because we have very powerful data there, we have now captured over 160 million orders. Getting our heads around how that information can actually help a venue to start-up or an operator expand – what types of drinks sell best with what types of food, and what specials work best on what days – that is where we really want to start playing.”</p>
<p>X15’s Toby Norton-Smith thinks Doshii has now earned that right.</p>
<p>“We’re been very clear [since the acquisition] that it has to work for any hospitality venue. So the directive for Justin was ‘build the ecosystem, don’t worry about customers’. Make it so that every POS in Australia works with Doshii so that anyone in hospitality can use it. Double the number of apps so it works with any services a hospitality company can use. Then we can scale it.”</p>
<p>A tall order, but Doshii appears to have delivered significantly in less than a year of CommBank ownership.</p>
<p>How the year ahead plays out for CommBank’s broader loyalty play – and what it buys next – could prove instructive for the future of banking-led commerce, first party data and the shape of things to come.</p>
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‘We’re just getting started’, says CommBank’s X15 ventures chief.

<h2>Old school operator with new school savings.</h2>
<h3><span style="font-weight: 400;">Advieh and Advi’s Falafels implemented Mr Yum &amp; Doshii to help during COVID-19 but quickly saw the long-term benefits of digital ordering and POS integration.</span></h3>
<p><span style="font-weight: 400;">Ask any Melburnian who happens to live on the westside: <a href="https://www.advieh.com.au/" target="_blank" rel="noopener">Advieh and Advi’s Falafels</a> are institutions. The middle-eastern and mediterranean inspired cafés have been providing vegan and vegetarian fare to locals for over 10 years. </span></p>
<p><span style="font-weight: 400;">Gene, who founded the business with his mother Sandra, describes himself as an ‘old school operator’. Despite this, Gene leant into technology during 2020 and quickly saw the benefits of digital ordering in a socially-restricted Melbourne. </span></p>
<div id="attachment_2728" style="width: 1210px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-2728" loading="lazy" class="wp-image-2728 size-full" src="https://media.doshii.com/wp-content/uploads/2021/09/27040030/Screen-Shot-2021-09-22-at-8.02.59-pm-1-1024x577.png" alt="" width="1200" height="627" /><p id="caption-attachment-2728" class="wp-caption-text">Advieh Breakfast &#8211; halloumi, avocado, homemade harrisa, dukka, poached eggs on sourdough.</p></div>
<p><span style="font-weight: 400;">Gene decided to use <a href="https://www.mryum.com/" target="_blank" rel="noopener">Mr Yum</a> &amp; Doshii to facilitate at-table ordering and takeaways during COVID-19 restrictions. Initially it was Gene’s motivation to increase customer safety and hygiene that led him to Mr Yum, but by connecting it with Doshii, Gene is thrilled with the added benefit of keeping things efficient and easy to manage. </span></p>
<p><span style="font-weight: 400;">With Doshii, <a href="/en-au/apps">Mr Yum seamlessly connects to Gene’s POS</a>, <a href="https://impos.com.au/" target="_blank" rel="noopener">Impos</a>, helping Gene to save on costs &amp; resources whilst improving customer satisfaction and safety. </span></p>
<blockquote><p>I came for the contactless ordering due to COVID-19 safety rules, but stayed for the long-term business benefits. <cite>Gene Kapaufs &#8211; Advieh</cite></p></blockquote>
<p><span style="font-weight: 400;">Gene says, “In a traditional way it takes around 30 seconds from both the customer and member of staff to complete an order end to end. But with the <a href="/en-au/apps">Mr Yum and Doshii integration</a>, once the order is complete and payment is made, the order’s sent directly to the POS via Doshii and prints out at the relevant area, reducing costs associated with staff and resulting in faster orders.” </span></p>
<p><span style="font-weight: 400;">“Often we have large groups of customers and it’s so much easier to manage via Mr Yum and Doshii. So I came for the contactless ordering due to COVID-19 safety rules, but stayed for the long-term business benefits.”</span></p>
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Advieh saves 30 seconds per order with Doshii & Mr Yum.

<h2>Serving up savings.</h2>
<h3><span style="font-weight: 400;">Thanks to Doshii and Mr Yum, The Local Taphouse is seeing a 20% uplift in revenue.</span></h3>
<p><span style="font-weight: 400;">Justin runs The Local Taphouse in St Kilda, Melbourne – an award winning European inspired neighbourhood tavern specialising in craft beer. </span></p>
<p><span style="font-weight: 400;">As you can imagine, there’s a pretty lengthy beer list at <a href="https://thelocal.com.au/" target="_blank" rel="noopener">The Local Taphouse</a> but behind the scenes there’s actually just as much tech. From inventory management through to accounting software, Justin reckons the TapHouse is leveraging around 20 different software solutions to run the business at any one time, from front of house to back of house. </span></p>
<p><span style="font-weight: 400;">And that’s where Doshii comes in. </span></p>
<div id="attachment_2728" style="width: 1210px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-2728" loading="lazy" class="wp-image-2728 size-full" src="https://media.doshii.com/wp-content/uploads/2021/09/27040030/Taphouse03-1-1.jpg" alt="" width="1200" height="627" /><p id="caption-attachment-2728" class="wp-caption-text">The Local Taphouse, Melbourne – European inspired neighbourhood tavern specialising in craft beer.</p></div>
<p><span style="font-weight: 400;">At the start of 2020 Justin already had integration on his mind, to ensure the business continued to grow and run smoothly. So, when he decided to leverage <a href="https://www.mryum.com/" target="_blank" rel="noopener">Mr Yum</a> for digital table ordering he made sure the service <a href="/en-au/apps">integrated directly into his impos POS</a> system.</span></p>
<p><span style="font-weight: 400;">“We went to Mr Yum because we could see the benefits to customer service. Not having to get up and queue for another round and stay at the table socialising with friends and family – it’s a no brainer.</span></p>
<p><span style="font-weight: 400;">“What we didn’t expect was the increase in spend per head from customers. Customers ordering at the table via Mr Yum on average spend 20% more,” said Justin.</span></p>
<blockquote><p>We didn’t want another iPad at the bar, or for staff to be manually re-entering orders. We just wanted a seamless process with easy reporting and that’s exactly what we got. <cite>Justin &#8211; The Local Taphouse</cite></p></blockquote>
<p><span style="font-weight: 400;">Around 30% of customers at The Local Taphouse are using the digital order at table service and due to the <a href="/en-au/apps">integration between Mr Yum</a>, Doshii and <a href="https://impos.com.au/" target="_blank" rel="noopener">Impos</a>, Justin’s staff don’t have to re-enter the orders from app to POS – an inefficient and costly process that often results in errors.</span></p>
<p><span style="font-weight: 400;">“We didn’t want another iPad at the bar, or for staff to be manually re-entering orders. We just wanted a seamless process with easy reporting and that’s exactly what we got. The bonus of extra spend is simply icing on the cake,” added Justin. </span></p>
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The Local Taphouse is seeing 20% uplift in revenue.

<h2>Keeping the plates spinning.</h2>
<h3><span style="font-weight: 400;">Thanks to Doshii, Shuk are streamlining their tech, creating efficiencies and saving serious money.</span></h3>
<p><span style="font-weight: 400;">In Israel, The Shuk is the local marketplace; where local produce is enjoyed by local people.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Since opening 7 years ago in Sydney’s Bondi, Shuk café is not dissimilar. </span></p>
<p><span style="font-weight: 400;">Today, the café has expanded to include venues in Chatswood and Elizabeth Bay, as well as a catering business and online shop. <a href="https://www.shuk.com.au/" target="_blank" rel="noopener">Shuk’s</a> unique in that it’s a bakery and café in the morning, restaurant in the evening, and a catering business and wholesaler all week long.</span></p>
<p><span style="font-weight: 400;">For owner Yoni Kalfus, and partners Ariel Hefer and German Sanchez, this expansion took some juggling and each new sales channel required its own tech to help grow its revenue. But managing this melting pot of technology came with its own challenges.</span></p>
<p><span style="font-weight: 400;">“I just wanted things to be more seamless and flow, but there were too many moments in the journey when something could go wrong,” said Yoni.</span></p>
<div id="attachment_2728" style="width: 1210px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-2728" loading="lazy" class="wp-image-2728 size-full" src="https://media.doshii.com/wp-content/uploads/2021/09/27040032/IMG_6651-1-1.jpg" alt="" width="1200" height="627" /><p id="caption-attachment-2728" class="wp-caption-text">Keeping the plates spinning at Shuk</p></div>
<p><span style="font-weight: 400;">Before integrating with Doshii, roughly 10% of Shuk’s total orders per day came from online channels. This wasn’t enough for Yoni to justify a team member dedicated to managing online sales and re-entering orders into their POS. It simply meant more work for everyone, and more chance of error. </span></p>
<p><span style="font-weight: 400;">The business also received a lot of online catering orders but there was no automated way to get an order from the website to the kitchen quickly, often relying on Yoni himself to pass through the order into the POS and kitchen dockets. </span></p>
<p><span style="font-weight: 400;">“The technology we were using to grow our business – our apps and our website – were actually causing more problems than they were new opportunities. Having to manually rekey orders saw quite a lot of errors crop up and more importantly, it was just a time-zapper. We were easily wasting $600 per week, so $30k a year, just having people manage the flow of online orders from apps and the website into the kitchen” added Yoni.</span></p>
<blockquote><p>Now, there’s no need to do anything other than accept the order. <cite>Yoni Kalfus</cite></p></blockquote>
<p><span style="font-weight: 400;">Now, Shuk use Doshii to get all their different tech talking and things are working seamlessly. </span></p>
<p><span style="font-weight: 400;">The venue’s key ordering <a href="/en-au/apps">apps are directly integrated into Impos</a> saving huge labour costs and operational headaches. During Covid-19 lockdowns this has been even more important as the business operates predominantly as a wholesaler.</span></p>
<p><span style="font-weight: 400;">“Having OrderUp! connected directly into <a href="https://impos.com.au/" target="_blank" rel="noopener">Impos</a> was critical,’ says Yoni.</span></p>
<p><span style="font-weight: 400;">“Doshii is absolutely fantastic. Now, there’s no need to do anything other than accept the order. Ultimately online ordering isn’t my entire business, but it’s a really important part to get right. Doshii has helped me get it working within my business model, not fighting against it like I was before the integrations.” </span></p>
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Doshii saves Shuk big bucks via POS integration.

<h2>A Slice of Efficiency.</h2>
<h3><span style="font-weight: 400;">With Doshii’s help, Glorietta is saving valuable time serving hungry Sydneysiders.</span></h3>
<p><span style="font-weight: 400;">All-day Italian eatery <a href="https://www.glorietta.com.au/" target="_blank" rel="noopener">Glorietta</a> is a place where you come for a drink and stay for a meal. Designed for long lunches, afterwork drinks and everything in between, the North Sydney spot is designed to adapt to pretty much any scenario.</span></p>
<p><span style="font-weight: 400;">After swinging open the doors in late spring 2019, that adaptability was quickly put to the test with the arrival of Covid-19. Instead of serving up their six types of negroni or their famous spicy vodka paccheri, the venue had to shift entirely to online sales and a wood-fired pizza delivery service.</span></p>
<p><span style="font-weight: 400;">“We’d already started to offer takeaway services in 2020 so luckily we were somehow prepared for that first lockdown. We could really put our wood-fired pizza oven to work after building up a good reputation in the very early days,” says Glorietta’s Operations, Food and Beverage Manager, Freddie Slater.</span></p>
<p><span style="font-weight: 400;">“Between lockdowns, online sales have actually ended up representing around 10-12% of our weekly revenue – pretty substantial for a 180 cover restaurant. But importantly, they’ve been our sole source of revenue during lockdown with orders coming in via <a href="https://deliveroo.com.au/" target="_blank" rel="noopener">Deliveroo</a>, <a href="https://www.ubereats.com/au" target="_blank" rel="noopener">UberEats</a> and more recently, <a href="https://www.hungryhungry.com/" target="_blank" rel="noopener">HungryHungry</a>,” he adds.</span></p>
<div id="attachment_2728" style="width: 1210px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-2728" loading="lazy" class="wp-image-2728 size-full" src="https://media.doshii.com/wp-content/uploads/2021/09/27040029/Glorietta_Hi-Res-2.jpg" alt="" width="1200" height="627" /><p id="caption-attachment-2728" class="wp-caption-text">Glorietta Bar and Restaurant &#8211; North Sydney.</p></div>
<p><span style="font-weight: 400;">Like so many hospo venues across Australia, Glorietta has had to rely on online sales and delivery services during the pandemic. In the face of so much uncertainty, a keen eye for efficiency has become more important than ever before – especially when churning out up to 700 pizzas a day.</span></p>
<p><span style="font-weight: 400;">To help, Freddie switched Glorietta’s POS to <a href="https://impos.com.au/" target="_blank" rel="noopener">Impos</a> after the first lockdown to make the most of the Doshii integrations for Deliveroo and HungryHungry. </span></p>
<p><span style="font-weight: 400;">“On a busy Friday or Saturday night, we have two people at the pass, one person talking to the delivery drivers and one person looking at the various iPads for each ordering app and accepting the orders. In this most recent lockdown we’ve also added a virtual kitchen called Chicken Paradiso, so it’s more like a NASA command centre than a restaurant to be honest!”</span></p>
<p><span style="font-weight: 400;">With so much happening, <a href="/en-au/apps">seamless integration</a> is critical for Glorietta. “Firstly, it reduces the amount of printers and iPads – there’s nothing scarier than a printer breaking while you’re overwhelmed with orders! Secondly, it probably saves us 40 seconds per order having things integrated” says Freddie. </span></p>
<blockquote><p><span style="font-weight: 400;">It probably saves us 40 seconds per order having things integrated</span>. <cite>Freddie Slater</cite></p></blockquote>
<p><span style="font-weight: 400;">“So let’s say we receive 150 orders in an hour, with Doshii’s integration, that&#8217;s an extra hour and forty minutes we’re getting back or don’t need to use. When you consider the potential knock-on effects – if we’re behind, the delivery driver isn’t going to wait and that impacts the customer – that efficiency is so important.” </span></p>
<p><span style="font-weight: 400;">In the house of cards that is online order fulfillment, <a href="http://apps">integrating the apps directly into your POS</a> removes an entire process for your venue – it clears your plate and frees your team to focus on what’s most important – your customers.</span></p>
<p><span style="font-weight: 400;">“With Doshii purring away in the background, I can focus on getting hot pizzas out to North Sydney’s locked down, hungry residents!” says Freddie.   </span></p>
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We were easily wasting $600 per week, so $30k a year, just having people manage the flow of online orders from apps and the website into the kitchen

See how Doshii can serve you. Free for the rest of 2021!

Questions? Let’s find the answers.

Check if your POS works with Doshii

Discover our full menu of app integrations

Want to find out more? Chat to our Australia-based team

The Dish

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One place. A full buffet of apps.

"We were easily wasting $600 per week, so $30k a year, just having people manage the flow of online orders from apps and the website into the kitchen

See how Doshii can serve you. Free for the rest of 2021!

Questions? Let’s find the answers.

Check if your POS works with Doshii

Discover our full menu of app integrations

Want to find out more? Chat to our Australia-based team

The Dish

"
We were easily wasting $600 per week, so $30k a year, just having people manage the flow of online orders from apps and the website into the kitchen