Belair Hotel: A Historic Community Pub
Adelaide’s Belair Hotel is a perfect combination of the past and the present. It was originally known as the Blackwood Inn and has been in operation since 1869.
Today, this expansive establishment continues to thrive after 150 years, offering multiple bars, exceptional customer service, a Mediterranean-themed bistro, plenty of plant-based options, a bottleshop, a gaming room, and ample space for 1100 guests. It’s one of Adelaide’s foremost heritage pubs!
Located in the suburb of Belair, just 10km from Adelaide’s CBD, this vibrant establishment has been a long-standing community hub. It has not only served as a gathering place for locals but also as a welcoming destination for visitors from afar.
Despite being in business for over 150 years, the Belair Hotel continues to thrive among Adelaide’s pubs, evidenced by its recognition as the recipient of the Best Family Dining award at both the State and National Hotel Industry Awards in 2022 and again in the South Australian Hotel Industry Awards in 2023.*
(*Note: Please note that awards and ratings are only one factor to consider when deciding to invest or purchase a financial product.)
Turnstyle’s Impact on Loyalty and Customer Insights
With such a big, bustling venue, the team at the Belair Hotel were quick to embrace tech as a means to tackle the many pain-points that can come with running an operation of that size.
In addition to their H&L POS, they also added Turnstyle to their plate, allowing QR code ordering straight at the table – and then brought Doshii onboard to help dish up the effortless app integration they required.
Prior to Turnstyle, the team at the Belair Hotel had no way to offer loyalty benefits to customers and, as General Manager, Chris Beaumont puts it, “no measurable way to determine where and how to allocate funds to community sponsorship.”
The idea of tech integration was intriguing because of its ability to deliver greater insight into customer trends and behaviour, while simultaneously offering the promise of a better customer experience, both with in-venue ordering and via takeaway.
Enhancing Customer Experience with Doshii
According to Chris, Doshii’s integration has made a big difference.
“
It takes the pressure off of bar and bistro staff
Chris Beaumont, General Manager
Additionally, Turnstyle’s built-in loyalty programs help them reward their customers while also giving them the power to order the way they want to. “In peak times, when till points can be a pain point, it enables customers to beat the queue and place their order without a wait. Staff then have more time to focus on delivering orders and providing great customer service.”
Streamlining Takeaway Service with POS Integration
The integration also enables easy takeaway for customers who want to dine out-of-venue, without staff having to take the orders manually or via the phone, which has made venue management a much easier prospect.
“This also reduces the pain point of staff collecting orders and eliminates the wait for customers to place their orders.” According to Chris, it’s saved the venue both time and money on wages and led to a frictionless overall experience, whether customers want to dine in-venue or take their food home with them.
Chris estimates that Doshii’s app-to-POS integration has saved roughly two or three minutes for each food order and for takeaway, the ordering and payment transactions have been merged together into one seamless step.
Less time on tech, more time with your customers
Bringing Doshii, H&L and Turnstyle onboard has helped Chris Beaumont and his team concentrate on what they love most about hospitality, while letting the tech take care of itself. And that is? “Creating experiences and memories for customers every day,” Chris says. “Being around food, wine and craft beers and sharing that with our patrons.”
Because, like the Belair Hotel’s famous (so famous Chris says, “We just can’t take them off the menu!) pork bites with shaved fennel, capsicum, dried figs and a chilli honey drizzle, served alongside their famous Mandarin Gin Spritz – it just works.
© Doshii 2017-2022. Doshii Connect Pty Ltd ABN 37 645 980 203.